Seneca Resources Sr. Digital Marketing Analyst in Midlothian, Virginia

Senior Digital Marketing Analyst

Virginia Credit Union

Role: Sr. Digital Marketing Analyst

Location: Richmond, VA

Terms: Full Time Direct Hire

PRIMARY FUNCTION:

We are looking for a Senior Digital Marketing Analyst to join an in-house team focused on measuring the success of revenue-generating channels.

JOB DUTIES AND RESPONSIBILITIES:

Digital Marketing

  • Develops, operationalizes, and manages digital analytics solutions, including proper tagging/tracking, testing planning, and implementation. Ensures all relevant campaigns are tracked and that infrastructure to do so is functioning correctly.

  • Collaborates and Supports the Digital Marketing Team, Marketing Product Managers, and Creative teams to enhance the effectiveness of all digital programs

  • Leads the development of analytical frameworks and then uses those frameworks to provide value-added analysis to campaigns, channels, and other initiatives.

  • Develops a reporting and analytical roadmap that includes current gaps in infrastructure, data, and tools, and a plan of how to fill those gaps.

  • Develops, maintains, and provides recurring analytical & reporting dashboards /Powerpoint keep the department up-to-date on performance trends, challenges, opportunities. Includes Direct Mail analytics by partnering with the Senior Database Marketing analyst.

  • Manages all analytical tools including Google Analytics and Tableau

  • Develops, maintains, and improves digital channel attribution models and ROI metrics

  • Develops analytical models to aid in decision-making for marketing spend investments and shifts between channels / programs.

  • Performs research, analysis, and shares insights for marketing, management and other departments as appropriate

Marketing Data System Support

  • Maintains integrity of data and reconciles accounts between marketing system and host systems. Serves as a primary backup to the Senior Marketing Database Analyst; appends data to the marketing database system; creating mailing and/or email lists in the absence of the Senior Marketing Database Analyst

  • Partners with the Senior Database Marketing Analyst to form a holistic tracking, reporting and analytical function for the Marketing Department.

  • Stays up to date on procedures for creating direct mail and email lists for special offers

  • Runs basic queries and reports on the business intelligence database

  • Partners with marketing team to research and enhance the effectiveness of marketing databases and data solutions

  • Works with marketing team to determine and/or develop methods used to measure quarterly and annual marketing efforts

  • Creates and maintains procedures related to areas of responsibility

  • Provides technology support to the marketing team

  • Complies with all published enterprise level policies and procedures including, but not limited to, Risk Management policies.

  • Completes all required, ongoing enterprise level training including, but not limited to BSA, OFAC, and Information Security

  • Reports all Risk Management policy violations in accordance with policy

  • Other duties may be required and assigned by the supervisor

Skills:

  • Self-starter with the ability to think broadly, operate at a detailed-level, and effectively collaborate and communicate with all levels in the organization from peers to management.

  • Advanced skills with Google Analytics required.

  • Experience with Tableau desired. Other experience with BI tools a plus. Google AdWords / Bing Ads certification preferred.

  • Experience working with web site A/B Testing tool required; may include Visual Website Optimizer, Adobe Test and Target, or Optimizely.

  • Intermediate to advanced skills with Microsoft Office (Word, PowerPoint, Access, Excel) suite are preferred.

  • Experience coding in HTML and creating CSS is preferred.

  • Advanced skills required with Google Tag Manager.

Abilities:

  • Good technical, analytical and verbal/written communication skills. Attention to detail.

  • Ability to handle multiple priorities and work well independently and as part of a team. Ability to effectively collaborate and communicate with others

  • Help lead the organization towards becoming more data-driven and results-oriented.