Seneca Resources Sr. Digital Marketing Analyst in Midlothian, Virginia
Senior Digital Marketing Analyst
Virginia Credit Union
Role: Sr. Digital Marketing Analyst
Location: Richmond, VA
Terms: Full Time Direct Hire
We are looking for a Senior Digital Marketing Analyst to join an in-house team focused on measuring the success of revenue-generating channels.
JOB DUTIES AND RESPONSIBILITIES:
Develops, operationalizes, and manages digital analytics solutions, including proper tagging/tracking, testing planning, and implementation. Ensures all relevant campaigns are tracked and that infrastructure to do so is functioning correctly.
Collaborates and Supports the Digital Marketing Team, Marketing Product Managers, and Creative teams to enhance the effectiveness of all digital programs
Leads the development of analytical frameworks and then uses those frameworks to provide value-added analysis to campaigns, channels, and other initiatives.
Develops a reporting and analytical roadmap that includes current gaps in infrastructure, data, and tools, and a plan of how to fill those gaps.
Develops, maintains, and provides recurring analytical & reporting dashboards /Powerpoint keep the department up-to-date on performance trends, challenges, opportunities. Includes Direct Mail analytics by partnering with the Senior Database Marketing analyst.
Manages all analytical tools including Google Analytics and Tableau
Develops, maintains, and improves digital channel attribution models and ROI metrics
Develops analytical models to aid in decision-making for marketing spend investments and shifts between channels / programs.
Performs research, analysis, and shares insights for marketing, management and other departments as appropriate
Marketing Data System Support
Maintains integrity of data and reconciles accounts between marketing system and host systems. Serves as a primary backup to the Senior Marketing Database Analyst; appends data to the marketing database system; creating mailing and/or email lists in the absence of the Senior Marketing Database Analyst
Partners with the Senior Database Marketing Analyst to form a holistic tracking, reporting and analytical function for the Marketing Department.
Stays up to date on procedures for creating direct mail and email lists for special offers
Runs basic queries and reports on the business intelligence database
Partners with marketing team to research and enhance the effectiveness of marketing databases and data solutions
Works with marketing team to determine and/or develop methods used to measure quarterly and annual marketing efforts
Creates and maintains procedures related to areas of responsibility
Provides technology support to the marketing team
Complies with all published enterprise level policies and procedures including, but not limited to, Risk Management policies.
Completes all required, ongoing enterprise level training including, but not limited to BSA, OFAC, and Information Security
Reports all Risk Management policy violations in accordance with policy
Other duties may be required and assigned by the supervisor
Self-starter with the ability to think broadly, operate at a detailed-level, and effectively collaborate and communicate with all levels in the organization from peers to management.
Advanced skills with Google Analytics required.
Experience with Tableau desired. Other experience with BI tools a plus. Google AdWords / Bing Ads certification preferred.
Experience working with web site A/B Testing tool required; may include Visual Website Optimizer, Adobe Test and Target, or Optimizely.
Intermediate to advanced skills with Microsoft Office (Word, PowerPoint, Access, Excel) suite are preferred.
Experience coding in HTML and creating CSS is preferred.
Advanced skills required with Google Tag Manager.
Good technical, analytical and verbal/written communication skills. Attention to detail.
Ability to handle multiple priorities and work well independently and as part of a team. Ability to effectively collaborate and communicate with others
Help lead the organization towards becoming more data-driven and results-oriented.